Shelf Reliance
is now Thrive Life!
New Name, Same Passion
When Shelf Reliance started in 2004, it was founded upon principles of
self-reliance and the invention of the Food Rotation System. But as
we’ve grown over the years, our vision has expanded. Our passion has
evolved into helping our consultants and customers create thriving lives
around the world, and doing that means much more than fostering self
reliance. It means helping others to build a Home Store and become more
financially secure. It also means building and strengthening
relationships with others, developing as people and leaders, and giving
back to the community.
Eight years after the founding of Shelf Reliance—and with over 100
employees and thousands of consultants—we are a much different company
than we had originally envisioned, but our underlying passion for
improving lives has never changed. Our new name is more than just a
better representation of the company we’ve become—it is the foundation
of our future, and a renewed commitment to help others become
self-reliant and develop every aspect of a thriving life.
Thank you for growing with us!
Steve Palmer and Jason Budge
Thrive Life Founders
